Ford Marketing Plan the Following Essay

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Together with excess capacity, this will slow the company's future growth.

The fact that Ford has reduced its personnel levels, while allocating certain amounts of resources overseas and creating jobs abroad because it is cheaper, is seen as a weakness for the company.

Opportunities

The sports segment can be considered an opportunity for the company. Sport-utility vehicles were previously a weakness for Ford. But the company's research and development activity has managed to improve a segment ant to make it much more competitive. The demand for this segment has increased and is expected to follow this trend, given the new customer requirements that have modified because of the financial crisis (Heath, 1993).

Ford is focusing its strategy on going green and on smaller vehicles. These types of vehicles cost less to produce.

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This leads to reduced prices compared with other vehicles. This is an opportunity for overcoming the negative effects induced by the crisis (Ford, 2008).

Threats

Competition is probably the most important threat to Ford's activity, although this may be considered a cliche. But there are several brands that are considered to have higher quality products, and quality has become the most important factor when deciding to purchase a new vehicle.

Reference list:

1. Annual Report (2008). Ford Motor Company. Retrieved June 14, 2009 from http://www.ford.com/doc/2008_annual_report.pdf.

2. Heath, D. (1993). Explorer Leads Ford's Sales Inroads. The Seattle Times. Retrieved June 15, 2009 from http://community.seattletimes.nwsource.com/archive/?date=19930327&slug=1692681.

3. Small Cars: A Green, Global Strategy for Ford (2008). Global Auto Shows. Ford Motor Company.….....

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