Ford Motor Company With the Research Proposal

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Nevertheless, the company needs to move on its own as well in a continuous process of internal reform and different approach to the market. It is clear than many of the automobile producers, Ford included, have based so much of their production activity on large vehicles, adapted to the then-necessities of the U.S. market, but nevertheless unsuited for the economic trends that saw high oil prices and an increasing concern for the environmental problems such cars caused.

Ford seems to have been one of the car producers that eventually realized the impact and danger of such a policy, but the current economic and financial crisis affected its operational activity and the viability of a statement declaring valid its change of path. Investments have since gone towards an attempt to change this approach and diverse the portfolio of product sufficiently for the company to survive.

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Most likely, the right combination of access to the governmental funds and its own cash and credit line may bring about, at least in microeconomics theory, the economic salvation for Ford. However, this financial and microeconomic process will also need to be backed by the appropriate marketing and management actions and instruments that will allow the company to put to good use the money it still has......

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