Ford: Recent Decision Organization: Ford Motor Company Essay

Open, View, and/or
Download this Document

Total Length: 646 words ( 2 double-spaced pages)

Total Sources: 3

Page 1 of 2

Ford: Recent Decision

Organization: Ford Motor Company

Nature: Global Automaker and owner of additional subsidiaries

Time Period: First and Second Quarters, 2011

Inputs Used: Global search features using ProQuest, Questia, Google Documents, The New York Times, Ford Motor Company website

Despite economic trials, Ford Motor Company has come out of some of the most difficult economic times for automakers in better shape than many other auto makers in 2011. In fact in April, 2011, Ford reported its largest first-quarter profits since 1998, particularly because of a shift to smaller, more fuel-efficient cars. This is a welcome shift and change in reporting since its decision to borrow almost $24 billion in 2006, which helped Ford move more quickly than GM or Chrysler to bring out new lines of more fuel-efficient cars, and even more important, a cash cushion when the entire automobile industry ran into problems in 2008. In addition, Ford sold off its luxury brands (Jaguar and Land Rover) and its portion of Volvo to concentrate on its core business and redefine itself (Ford Earnings, 2011).

Stuck Writing Your "Ford: Recent Decision Organization: Ford Motor Company" Essay?

View All Our Example Ford: Recent Decision Organization: Ford Motor Company Essay

Have A Custom Example Essay Written



In June, 2011, Ford's CEO, Alan Mulally, unveiled an aggressive new strategy that is designed, in part, to increase Ford's worldwide sales from 5.3 million to 87 million per year, putting the company back in the top tier of world production and back to strongly competing with Toyota. The strategy is an accelerated growth plan that is focused more on growing the business in Asia, and amping up in countries that Ford has seen a diminishing market share over the past few years. Mulally noted: "We're clearly transitioning into a growth mode after going through a horrific recession and industry collapse. We are now positioned to serve customers where the market is growing" (Vlasic, 2011).

There are several impacts to this decision. While Ford was able to weather its difficult times without Federal money, it did need to borrow significantly and sell off some brands so that….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Ford Recent Decision Organization Ford Motor Company" (2011, July 25) Retrieved June 4, 2026, from
https://www.aceyourpaper.com/essays/ford-recent-decision-organization-ford-51606

Latest MLA Format (8th edition)

Copy Reference
"Ford Recent Decision Organization Ford Motor Company" 25 July 2011. Web.4 June. 2026. <
https://www.aceyourpaper.com/essays/ford-recent-decision-organization-ford-51606>

Latest Chicago Format (16th edition)

Copy Reference
"Ford Recent Decision Organization Ford Motor Company", 25 July 2011, Accessed.4 June. 2026,
https://www.aceyourpaper.com/essays/ford-recent-decision-organization-ford-51606
   

Open, View, and/or
Download this Document
order custom essay example