Foreign Market. Use Powerpoint Presentations I Attached. Essay

Open, View, and/or
Download this Document

Total Length: 905 words ( 3 double-spaced pages)

Total Sources: 1

Page 1 of 3

foreign market. Use Powerpoint presentations I attached.

Strategies of entering a foreign market

Corporations are said to have become one of the most important forces in the world economy, not only by the volume of business they conduct at a transnational level but also through the influence they can exercise at the level of the national governments and regional economies. The examples are numerous and include some of the most important multinational companies in the software, car making, oil producing industries, or retailers. However, corporations developed from small businesses, with impressive initiatives, and great potential that they developed and then "exported" abroad. In this sense, some of the most complex marketing and business plans were initiated and strategies to enter foreign markets emerged.

There are several aspects to be taken into account when dealing with a successful strategy for entering a foreign market: the way in which a company decides to enter the market, the way in which it chooses that market, what are the risks, and what is the form of entering the market.

There are several ways in which a company can enter the market. It can impact the local market through the exports the company is making. Most transnational companies set the pace for their presence in a foreign country by exporting in that country and the examples range from the manufacturing companies to the know-how companies that export knowledge.

Stuck Writing Your "Foreign Market. Use Powerpoint Presentations I Attached." Essay?

View All Our Example Foreign Market. Use Powerpoint Presentations I Attached. Essay

Have A Custom Example Essay Written

Other ways of entering the market include licensing or franchising to host country firms, strategic alliances through joint ventures with a host country firms, opening subsidiaries in the host country. Each and every one of these means has advantages and disadvantages related mostly to the particularities of the company and the country aimed. In this sense for instance, creating a joint venture with a local company may provide for the foreign company a substantial contribution in terms of better appealing to the local market because of the knowledge the local company has over the market; on the other hand however, the association with a local company may, in the case in which this association is not successful, harm the prestige of the foreign company on the local market as well as worldwide.

The risks that need to be taken into account when deciding to enter a foreign market are also related to the economic and political spectrum of the country as well as the firm's strategy and offering. Better said, for manufacturing companies, it is important to take into account when choosing areas of expansion for production the availability of the resources, both natural and in terms of workforce, as well as the legal framework that governs the use of such resources in the respective country. If….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Foreign Market Use Powerpoint Presentations I Attached " (2013, July 01) Retrieved June 17, 2024, from
https://www.aceyourpaper.com/essays/foreign-market-use-powerpoint-presentations-92762

Latest MLA Format (8th edition)

Copy Reference
"Foreign Market Use Powerpoint Presentations I Attached " 01 July 2013. Web.17 June. 2024. <
https://www.aceyourpaper.com/essays/foreign-market-use-powerpoint-presentations-92762>

Latest Chicago Format (16th edition)

Copy Reference
"Foreign Market Use Powerpoint Presentations I Attached ", 01 July 2013, Accessed.17 June. 2024,
https://www.aceyourpaper.com/essays/foreign-market-use-powerpoint-presentations-92762
   

Open, View, and/or
Download this Document
order custom essay example