Forgotten Strategy- Pankaj Ghemawat in Essay

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For the most part, there appears to be a good deal of truth in the author's recommendation for a balanced approach towards successfully implementing globalization. There certainly seems to be a large amount of pride involved in the traditional notion of globalization, in which countries assume that it is only due to their "superior business model" (Ghemawat, 2003, p. 78) that their product is succeeding domestically, and they merely have to mimic those same domestic tactics internationally to achieve global success.

Yet the most insightful aspect of this article comes near the conclusion. After giving numerous examples of companies that profited by utilizing arbitrage, the author steers towards examples in which organizations exploited both differences and similarities. One of his final examples, nonetheless, is of a company that fails to provide a good balance of similarities and weaknesses and suffers economically as a result.

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This example merely reinforces the notion that finding just such a balance from using similarities and differences between resources in different geographic locations is difficult to achieve. As Ghemawat concedes himself near the end of this document, the future of globalization "is by no means obvious" (p. 84). Yet the reader has gained a significant amount of insight into what globalization will require, which is an understanding and a utilization of both similarities and differences as determined by geographic locality, cultures, economics, and administrations and institutions. This synthesized approach will certainly help organizations from becoming too assuming about their capabilities, and ruining themselves due to pride as a result......

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