Why Music Matters and the History of Slavery
the political roles of music, such as protest songs. Another function of music is in advertising. When commercial jingles play, it creates a catchy song that the consumer forever remembers and links to that product. Music is one of the most powerful tools in marketing because of the way it serves a symbolic function. As the author points out, music involves "semantic snowballing," in which signs and symbols lead to cognitive associations. When those cognitive associations lead to actual emotional expressions or behavioral changes,… Continue Reading...

