Future of Facebook Having Begun Research Paper

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Companies including Salesforce.com are very interested in partnering with Facebook to gain access to these data sets to further strengthen their applications as well.

The third significant area of potential growth for Facebook is in the area of entertainment. The statistics and analysis of interest in Facebook as an entertainment platform shows high levels of potential adoption and use over time with the convenience over mobile devices further driving demand (Zhang, 2010). The development of entirely new forms of entertainment based on activities members are tagged in pictures of also has significant potential for product placement which is an entirely new area global brands are looking into right now (Smith, Kidder, 2010).

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Facebook Already has many Fan pages for individual movies, entertainment events and sports teams. In the future the ability to measure these marketing efforts is going to make fine-tuning entertainment options all the more effective.

Conclusion

Facebook is emerging as a platform for advertising, CRM and entertainment and will continue to grow in these areas as the unique value of this social network will energize and enrich each of these areas. Facebook could easily be larger than Google within five years as a result (Zeisser, 2010)......

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