Gateway Computer and Electronics Term Paper

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organization's marketing strategy and planning process. Gateway computer and electronics in this case will be used to present the views and facts regarding the organization's marketing strategies, their implementations and the planning process by the relative organizational authorities. The paper will broadly identify and assess their marketing strategy and planning process. The paper will consider as to how efficient their marketing process is.

The external environment will be covered in the paper by including the topics such as segmentation, differentiation and positioning. The paper will analyze the strategic plans of the company which helps the authorities to view new market opportunities and through which the Gateway Computers and Electronics have attained competitive advantage. Initially, the paper will provide brief introduction of the firm and further the analysis and relative information will be presented in the paper with respect to strategic planning and marketing of Gateway Computers and Electronics.

INTRODUCTION OF THE FIRM:

Gateway (NYSE: GTW) is also a San Diego, California-based Computer Company founded in 1985 by Ted Waitt. Originally called Gateway 2000, it was one of the first widely successful direct order companies, utilizing a sales model similar to that of Dell, and playing up its South Dakota roots with folksy advertisements and shipping computers in cow-spotted boxes. It dropped the "2000" from its name in 1998. Gateway struggled after the dot-com bust and tried several strategies to return to profitability, including withdrawal from international markets and opening a chain of retail stores called Gateway Country across the United States, then shuttering a number of them, and entering the consumer electronics business.

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By April 1, 2004, Gateway had announced that it would shutter its 188 remaining stores. On January 30, 2004, Gateway purchased low-cost PC maker eMachines, in hopes that it's manufacturing process would help them cut costs and that eMachines' profitable retail business would help its bottom line. Gateway announced its intention to keep the eMachines brand. Gateway will move its headquarters to Orange County, California. http://www.sciencedaily.com/encyclopedia/gateway_computers

The analysis and researches regarding the organization, declares the fact that the company has gained considerable position in the business world by applying its strategies and unmatchable methodologies. The researches show that the authorities of the organization have implied profitable strategies to the organization and they have worked hard to stabilize the organizational affairs so that a better environment can be given to the employees and in turn the business can gain more and more profits. The organization's success is a result of the combination of various factors, hence, in this case it has been noted that many factors have combined and as a result the company has gained success and prosperity. The organizational authorities know that a perfect marketing strategy is the major factor in an organization's success. After developing a suitable marketing strategy the authorities should also consider the elements such as….....

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