GE's Growth Strategy When Jeff Term Paper

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In order to make the company successful and create a good image, Immelt had to do some rebuilding. He first had to rebalance the company's portfolio which included investing in media companies in order to be positioned for the digital future. Next, he wanted to place a high priority on servicing the customers through hiring a strong marketing team familiar with customer needs. He knew he had create new processes within the company and began adding platforms such as bioscience and film/DVD to the company. They also expanded into the Hispanic television arena by revamping Telemundo and helping the ailing television station become profitable.

Immelt also did many other things to diversify and increase the profit margin of GE. With the company being as such a large, global conglomerate it is sometimes difficult to outperform in the market, but Immelt proved that this could be done. Under Welch's leadership, the company focused on a few things and did them very well. Well enough that the company constantly outperformed and saw increases in the double digits many times.

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However, Immelt was living in a different climate than his predecessor and had to think outside the box and because of 9/11 was forced to do it quickly. By being forward thinking and investing in technologies that the company had never invested in before, Immelt was able to bring the company back into the double digits that it had enjoyed for years. He was forward thinking in his investment strategies and well as his decision to not only focus on profits, but on the customers and social responsibility. Immelt did not let the fact that GE was such a large conglomerate keep him from believing that the company could begin to grow again. He saw the company's size as a strength and play off of it very well......

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