General Motor Root Cause Analysis When the Essay

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General Motor

Root cause analysis

When the root cause analysis (RCA) was carried out of General Motors the main problems that were identified were lack of efficiency due to communication and listening problems, the ever rising competition especially from Toyota with their Hybrid series, the redundancy in the design of their cars, the issue of environmental concern among the environmentalists and the whole issue of reliability of their brand.

Due to these identified challenges within the firm, the following are the recommended actions that are bound to make the company more efficient. There is need to have an efficient communication process especially over the quality alert and customer related issues so that the supply base as well as the employees understands the quality concern. The communication channel should purposefully have it in agenda to communicate clearly the failure modes and the subsequent corrective actions to be well communicated. This communication channel should expose why the failures were not prevented, and when it happened why it was not detected, the reason as to why the failure was not predicted and also help pass across the corrective measures company wide. To further enhance the effectiveness of the communication process, there is need to have periodic reviews, magazines, minutes posted on the organization website or sent to each employee as appropriate to enhance communication and access to appropriate information (General Motors Corporation, 2001).

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To beat the competition, there is need for a thorough marketing of the products of GM in order to make the brand visibility be higher than it is currently. The company needs to use all the available means and ways to make their brand visible a priority in this marketing strategy. This is so important bearing the fact that one of the outstanding aspects in the RCA is the brand visibility of….....

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