General Motors Microeconomic Analysis of Research Proposal

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The crisis affects all aspects of life, but among the most prominent victims of the difficulties was the automobile industry. Once the largest employer of the country, the automobile makers are now closing their plants and sending the workers into unemployment. The aim of this paper was to look at General Motors' microenvironment in light of the crisis and establish if the media coverage of the crisis within the automobile industry is accurate. Sadly, the findings indicate that General Motors is indeed facing some of its most drastic challenges since its foundation.

The American automobile and engine manufacturer is facing reduced sales and a declining stock price, which generates a need to reduce costs.

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This has been attempted through the commencement of downsizing processes, but it is less likely that the current approach will suffice. What has to be noted however about General Motors is that their difficulties emerged before there was even talk about an economic recession. It is true that the financial crisis further deepened their problems, but it is not the primary cause. Otherwise put, General Motors began loosing its competitive edge in the 1980s, when it did not adjust to the emergent market requirements. The micro-environmental analysis reveals a weak organization, highly dependent on the market characteristics and looking for salvation in the macroenvironment (namely the allocation of funds from the federal budget)......

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