Getty Images: Future the First Research Proposal

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The number of photographers, how satisfied they are with Getty and how Getty promotes their work are some of the factors that will ultimately influence the kind of images that Getty receives.

Learning and Growth Objectives

Getty Images is a great risk of losing a large part of its business to newer technologies available online. Many photographers have now found a better way to market their work and are earning much more than they did with Getty. While they were once getting hardly 40% of the sales, they are now able to get 80% or more. This is clearly a problem for Getty Images. And hence GI needs to rethink its learning and growth approach.

Objectives: To develop better relationship with photographers and not solely focus on expanding business.

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To allow photographers to earn more for their work and to promote their work.

To work with selected photographers and then make efforts to market their work so more photographers can sell more images than they could ever before.

Measures

Select the most talented photographers

Make offers to them so they would solely work for Getty Images

Offer them higher percentage of earnings

Promote their work ceaselessly so they can sell more of their images

Targets

To maintain our leadership position by providing most original and fresh images

To retain a pool of very talented photographers. It's the quality that matters not quantity where photographers….....

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