Giddings & Lewis Shifted to Research Proposal

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Question 2: Processes

According to the Focus Paradigm, for Giddings & Lewis, a process strategy of a high focus on product quality, high levels of mechanization and standardization to take advantage of economies of scale and capitalizing upon ability to produce at high volume while still maintaining high quality would be advisable. The ability to tailor products to customer needs, especially in this era of globalization, given the large range of resources available to the newly expanded company would also be desirable. Since low, low cost pricing is not the focus, reforming processes to improve quality and meeting customer demands might be a better process strategy.

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In contrast, a focus on a large range of customers and meeting customer's low-cost needs at Cincinnati would be desirable and using mechanization to improve processes to reduce costs rather than focusing on improving quality would be advisable. To reduce costs further, some additional standardization might be advisable. In short, Cincinnati takes the low road of quality and cost (without compromising quality entirely) while Gidding takes the high road (while still trying to keep cost down) through focusing on quality and meeting more exact customer….....

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