Global Business Plan the Study Business Plan

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Further more, the costs associated with transporting the incomplete vehicles are significantly lower than needing to transform the vehicles in limited batches on trailers. Besides this, it will also take less time in the entire planning structure and the vehicles can reach the final consumers much faster. A strong recommendation resides thus in a 3-country production scheme, where the company can benefit both from lower costs in some of the countries and from increased proximity to the targeted market.

Given the uncertainty of the business venture, it is recommended that the company starts off with a limited number of vehicles, a first test batch and, following the potential results obtained, can then continue the expansion and follow up even with different brands and types of vehicles.

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Conclusions

Globalization implies a constant competition on the market and a continuous fight, both for resources and for markets and consumers. This is why General Motor's expansion into Canada comes as a reasonable reply to increased competition on the U.S. market. Given the conditions and potential demand of the Canadian market, General Motors has decided on the production and sale of ecological SUV Surpass as the main instrument to penetrate the Canadian market.

The chances of success for the SUV are also given by the relatively lower price that can be practiced for this product on the market and the fact that Canada is itself a country where terrain vehicles can be used......

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