Global Communications & Diversity Marketing Term Paper

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This is because there is some kind of give and take between company and customer (Relationship Marketing Program).

From further research, it has become apparent that Global Communications has become a world leader in the telecommunications industry by making use of a multi-cultural workforce, which allows the company to go every corner of the world. Therefore, stock prices and profitability are greater than before, which secures the future of the company and allows Global Communications to give employees a stable workplace.

By working as a worldwide team, the company has the ability to conquer a lot of obstructions to have an impact on the industry (Global Communication).

In this paper, it has been discussed that Global Communications had to face rising struggle with the progress of the company. The company has come to realization that the employees are what make the company in order to overcome the struggle. However, the union had to be able to see that this decision was an essential move for the good of the company. Despite this new decision, the relationship between the two groups had to be mended before the company could move forward as a whole. From there, the senior management team had to view the union as a partner and incorporated them in the decision making process, which created a working relationship, ultimately leading to better future dealings (Global Communication).

With that in mind, Global Communications has taken a huge step forward by tapping into different markets. By working with other satellite and wireless companies can create other issues entirely, which means that for the time being, their international plans are just in theory. To make this theory work, they have to be committed to accept foreign cultures, rules, and regulations so that a solid reputation can be gained in the international market (Global Communication).

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In effort to grow new business, Global Communications will develop a corporate branding and internet marketing scheme. For increased profitability, the company will outsource their call centers to India and Ireland, ultimately resulting in lower operations costs. Top contributors will be enticed to remain employed at Global Communications with a new employee development program and engagement in important company decisions. Corporate branding and internet marketing are good choices for growing the business. Risks are minimal since latest online technology provides multiple security options for protecting internet users from predators. Companies such as TriCipher offer advanced security protection with voice recognition, among other products. (Wolfe, 2005). The corporate branding strategy will enable Global Communications to become a common name used in the telecommunications market worldwide" (Global Communication).

By giving the company a new market, Global Communications will need to find the small business, consumer, and international markets to produce what is needed to push it to the next level. "When a customer walks into a telecommunications business office or places a call to her telecommunications provider, it is a rare opportunity -- an opportunity not only to meet the service needs of that customer, but also to make sure that customer understands the full value of her local telecommunications network. That's why a telecommunication company has developed a relationship marketing/communication program that empowers employees to extend these rare opportunities into network success strategy sessions for the customer" (Peoples Rural Telephone develops relationship marketing program. (Communications Corner).(Peoples Rural Telephone Cooperative, McKee KY)(Column). This main change will be the turning point for the employees of the company; and better customer support by a well Relationship Marketing Program within the telecommunication company.

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