Global Media Impact of the Essay

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One hundred thousand people packed into the Museumplein near the city's famous museums in Amsterdam, according to Jolly, et al., writing in The New York Times. In China, fans who decided to become vendors were profiting by the sale of vuvuzelas (those annoying horns that are blown throughout all the World Cup games) for $3 U.S. money. "They're all made in Zhejiang," the vendor said, working the rainy streets at Sanlitun, "the rowdiest place in the city." In Bogota Columbia, vendors profited from the sale of "pink cotton candy" to the crowds watching the games at the Palace of Justice in Bolivar Square (Jolly, p. 3).

In Nigeria the results of the World Cup -- with the help of social media on the Internet -- helped change a politician's policy. In this African country, politicians are not known to be responsive to citizens. After the Nigerian soccer team's "dismal performance" at the World Cup President Goodluck Jonathan ruled that the team would be "suspended for two years." Prior to the games, Jonathan launched a Facebook account, and after he announced the suspension of the team, "hundreds of fans posted disappointed reactions on his [Facebook] wall" (Amabebe, 2010).

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"I read your comments and too them into account," Jonathan wrote on his wall.

The global media impact of the Chinese solar company Yingli Green Energy Holding Company is yet to be revealed; but Yingli took a daring chance (spending many millions of dollars) at the World Cup by buying space in the main stadium along side more traditional big spenders Budweiser and McDonald's. "To move to the global stage is a massive step," said Robert Petrina, managing director for Yingli. Spending that kind of money for a relative unknown is risky, but the company was saying to the world, "I'm in the big time" and for those 700 million worldwide that saw the championship match, they also saw Yingli's electric signs. Will it translate into sales for solar panels? One positive result was that Internet traffic to the Yingli Web site (www.yinglisolar.com) caused the site to crash "a few times" (Elliott, 2010)......

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