Global Supply Chain Analysis of Amazon.Com's Global Research Paper

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Global Supply Chain

Analysis of Amazon.com's Global Supply Chain

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Amazon's supply chain management systems and processes are predicated on the synchronization of a diverse base of global suppliers, partners, logistics services companies and warehouse management systems and technologies. All of these elements of their supply chain strategy and infrastructure are orchestrated around delivering an exceptional customer experience and streamlining the ordering process for customers globally (Lapide, 2013). Amazon is consistently rated in Gartner's top 20 list of supply chains globally, as their metrics of performance reflect the company's ability to orchestrate across a broad base of suppliers globally while attaining profitability in a historically low-margin business (O'Marah, 2010). The intent of this analysis is to evaluate the key performance drivers, metrics and supply chain challenges of Amazon.com. The competitive strategy of Amazon.com is predicated on the precise synchronization of these systems, processes and a very clear definition of roles and goals for each of the departments integral to its supply chain performance (Lapide, 2013).

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At the foundation of Amazon.com's supply chain-based business model is a demand management platform that including real-time forecasting and distributed order management integration tot the supplier level. This provides Amazon.com with the ability to interpret, analyze and aggregate demand for a given product, invoke its supply chain processes, place orders, manage inventory, or procure the item based on customer demand. These are the foundational elements of supply chain best practices as defined by supply chain theorists who underscore the need for creating a demand-driven forecasting and replenishment process that manages inventory effectively while fulfilling customer orders (Lee, Whang, 2004). Demand management and forecasting is a key performance driver within Amazon.com's supply chain system, as….....

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