Google Vs. Microsoft the Competitive Case Study

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The Microsoft .NET platform, which began as an initiative to create a next-generation operating system is today the basis of their Cloud computing platform and paradigm (Upson, 2011). Microsoft's transition from being a provider of personal productivity applications and PC-based operating systems have been a difficult one. Their internal systems, implementation planning programs, and the approach to defining system compatibilities has all been oriented not to virtualization or multi-tenancy of Cloud platforms, but to single user operating systems. The transition continues to be one of attempting to create an enterprise platform for Cloud computing application development using .NET while leveraging its sizable corporate customer base gained from selling operating systems (Golden, 2009). Microsoft is having to redefine its application development, delivery, support and service programs to ensure a more flexible and rapid development cycle as a result.

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Conclusion

Between Google and Microsoft, the latter will have the greater challenges in creating a stronger and more stable Cloud computing business over time. Google's culture thrives on innovation and as a result will continue to be fueled by exceptional insights gained from the "Rule of 20%" innovation concepts and ideas. The aligning of internal systems, and their support within the Google culture assures that the growth of the company in Cloud computing will continue at a rapid pace. Microsoft will need to concentrate on creating this same level of innovation and creativity to survive and keep pace with competitors in the Cloud computing market......

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