to the elevation of greenhouse gases, so car companies look to green energy as a way to promote a positive CSR program that the conscientious public will embrace. TESLA is one of the leaders of the green revolution in the corporate world, as its focus is on renewable energy and green energy, such as solar energy and battery production (Koppelaar & Middlekoop, 2017). The problem with this is that for batteries, the electricity that is stored in them has to come from somewhere and it is still typically produced by plants that burn fossil… Continue Reading...
market around the world.
Tesla is also involved in green energy through its SolarCity subsidiary. Tesla produces the Powerwall which is supposed to harness solar power for residential homes. By having this business, Tesla has shown to consumers and investors that it is serious about the green energy revolution. However, SolarCity is buried under a mountain of debt and Tesla’s purchase of SolarCity was questionable among many as the company was actually owned by a relative of Elon Musk’s. While green energy is the latest trend among tech companies, Tesla has been able to capitalize on the trend so… Continue Reading...
the United States, many European nations have made substantial investments in green energy. Germany is one of the most committed of all EU countries to ensuring there is a source of clean, green power for future generations. Yet the organization German Energiewende unfortunately met with a sad fate, despite what seemed like a promising business model of developing so-called Q-cells to satisfy the nation’s energy needs. According to McKillop (2013), the company grew complacent from receiving heavy subsidies from German federal and local government. Despite interest from private investors at first, this was not enough to sustain the organization. It eventually… Continue Reading...
niche-market company organization that manufactures electric vehicles and batteries to advance the green energy movement in the modern world. Guided by the vision of the CEO, Elon Musk, Tesla began its car business by provided luxury brand vehicles under two models, the Tesla Model X and the Tesla Model S. Recently, the company has been working on mass production of a lower-priced brand, the Tesla Model 3, for consumers not in the market for luxury vehicles. Tesla’s mission statement is: “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible” (Tesla, 2013).… Continue Reading...
has none of the sheen and sophistication that Musk has vowed to bring to the green energy sector of automobile manufacturing. However, going forward, Musk should consider that other luxury brand auto makers are beginning to catch up with his vision. Porsche and Jaguar are virtually on his heels and they have none of the balance sheet problems and debt issues that Tesla is facing. The competitive environment is heating up and Tesla needs to up its strategy in order to meet the oncoming obstacles and threats that are sure to spell a problem for the company.
According to Porter’s Five Forces of Competition model,… Continue Reading...
