Green Home Building Industry SWOT Research Proposal

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..the stimulus plan calls for laying 3,000 miles of new transmission lines -- considered crucial for moving wind and solar power to different corners of the country" (LaMonica 2008). This sets a shining example for the nation for the need to make current and future structures environmentally sustainable.

Even if prices of fossil fuels decline, there are also other pressures that increase public awareness about the need for green housing -- finite timber resources, increasing overpopulation, and also the expansion of the densely populated developing world in China and India will make green building a continued priority on an international level.

The sad rise of asthma due to mold and other allergies contained in sick buildings may make a green building that can reduce mold, mildew and other build-up a necessity rather than a debatable luxury for many home owners in the future.

The current administration is working to bring down mortgage rates. The Obama Administration's Homeowner Affordability and Stability Plan is designed to lower mortgage rates by helping mortgage-payers renegotiate their rates. Although not specific to green building, this can be helpful for the housing industry as a whole, and raise interest in green building in the long-term.

Threats focus on short-term costs, rather than long-term environmental growth, combined with an increasingly tight credit market may threaten the future of green industry. So may too much of a focus on reducing the earth's carbon footprint by focusing on hybridization of cars, rather than a more holistic approach to green technology.

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A number of very public green buildings have been threatened or had their production stalled by the credit crisis. Manhattan was thought to be one of the most 'recession-proof' real estate markets in previous decades. But New York City has seen many of its highest profile green projects reduced in scale or forestalled indefinitely. A sad revelation is that many of the projects for sustainable building were not simply financed by the financial industry, but also were intended to house the industry itself. "As the credit crisis continues to unfold, it's clear that there will be implications locally and, eventually, nationally for sustainable building. Indeed, with 1.5 million square feet of office space about to come back on the New York City market...from financial services firms looking to shed space, the impact on a number of local green projects that are targeting such tenants could be significant... specifically aiming for high-end financial services tenants capable of occupying an entire floor of the building's column-free plates (Del Percio 2008).

Industries across the nation will continue to let workers go, and take up less space. Often, the first green structures are built by major corporations or lucrative industries, such as the finance or the auto industry, because these companies have the resources to take risks with new, green technology. The threats to these industries could also pose a threat to future green building.

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