Group Spending Comparison Between British, Term Paper

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Discussion of the Results

Mr. Spyridos can count on French and Italians to spend more money than the Germans, and all three to spend more money than the Brits. There is a great deal of difference between German groups, which suggests that there may be some high-Euro spenders who should be appealed to in a separate marketing campaign.

The French appear to have the least variability in spending as a group, while the Italians and the Brits seem to have the highest variability. This may suggest that the French are more amenable to package tours with 'all-inclusive' or more easily-predicted pricing, a la Club Med. At the same time, the Brits and Italians may be willing to spend more once they arrive. The Brits may be lured in by promises of low initial pricing, with a propensity to spend more once they arrive. Italians are willing to spend more, and a substantial portion a good deal more than the average Brit.

The figures for average spending do not indicate the whole picture. It is clear that an Italian family will, on average, spend more than families from the other three countries polled. The signicicant variation in Italian and French families, however (in view of their lower R2), indicates that there is more variability amongst those nationalities.

Different nationalities weighted their satisfaction on accommodation, location and food in different ways. In general, location, then food, were the most important factors in choosing Erewhon as a destination, with accommodation being much less important. There were significant differences between nationalities, however. Amongst the Brits, the degree of satisfaction with food was much more important than that with location and accommodation. This may indicate that the food was to British tastes, or that Brits are less critical of food than other nationalities. The Italians, on the other hand, found food and accommodation significantly better than location, as compared to the Brits.

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The French focused their top marks on accommodation and location, giving much lower ratings to food. This may suggest that the French are more critical of food than the other two nationalities, or that the food was much less suited to French tastes than other countries. The Germans focused their praise almost entirely on location, with relatively lower marks for food and accommodation. There was a higher variability amongst German tourists than with other nations, however, which may be explained by their higher level of variability in spending.

Overall, the Brits and Germans seem much more satisfied than the French or Italians. This is counterintuitive, as the latter group spends more on their vacation, both as individuals and families, than the Germans and Brits. Perhaps the Italians and French, wishing or able to spend more money than the Brits, have higher expectations for their expenditures. The Germans seem to spend more than the Brits but less than the French and Italians, and are generally as satisfied as the Brits. Perhaps part of the reason for the higher satisfaction of the Germans and Brits is their lower overall expenditure, which may explain lowered expectations.

Appendix

Excel spreadsheets

Individual

Group Spending

British

German

French

Italian

Sample SD

Differences in Means of Group Spending

Standard Error

British

German

French

Italiian

British

Germans

French

Italian

TTEST

British

German

French

Italiian

British

Germans

French

Italian

Z-Test

British

German

French

Italiian

British

Germans

French

Italian

GROUP

Group Spending

British

German

French

Italian

Mean

Sample SD

Standard Error

Estimate of Mean

Upper Limit

Lower Limit

Differences in Means of Group Spending

Standard Error

British

German

French

Italiian

British

Germans

French

Italian

TTEST

British

German

French

Italiian

British

Germans

French

Italian

Z-Test

British

German

French

Italiian

British

Germans

French

Italian

Regression

British

German

French

Italian

Intercept

Slope

Correlation

British

German

French

Italian

R2 coefficient

Standard Error of Intercept….....

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