Growth of Global and Regional Thesis

Open, View, and/or
Download this Document

Total Length: 1003 words ( 3 double-spaced pages)

Total Sources: 2

Page 1 of 3

When economists find that people can be made to act against their own self-interest, or politicians find that voters can be moved to action even if they won't benefit from it, or marketing analysts find that consumers' buying patterns can't be explained by rational choice models alone, it seems that there is something physical and emotional behind these dissonant events. Knowledge and rationality, while certainly important and perhaps even primary, is not entirely complete as an explanatory device for why people act. Knowledge is, it seems, necessary, but not sufficient, as a tool for making predictions about why people act. Ultimately, something else is required.

The view of Kotter and Cohen offers perhaps the most important piece of what that something else is: emotion is the driving force behind the rational, the unconscious mind behind the conscious mind. In order to get people to act on change needs within an organization, managers should develop rational approaches that appeal to their workers' emotional identities. The strengths of the view are that it recognizes the whole person and provides both information and connection capacity, so that the worker can know the reason for the change and can also buy into that reason on his or her own terms.

Of course, there is a danger in this view, as well, which consists of the possibility that management will simply make emotional appeals, dressed up in superficial ideas that do not hang together well (or coherently).

Stuck Writing Your "Growth of Global and Regional" Thesis?

View All Our Example Growth of Global and Regional Thesis

Have A Custom Example Essay Written

In other words, managers, by knowing the importance of influencing their employees' emotional identities, may forego the rational development of knowledge and simply move to manipulate on a basis which appeals to good feelings. The use of political considerations could be, for example, exchanged with knowledge considerations, and a manager could make appeals which show how a group within a department ought to change in order to gain the favor of a new boss, regardless of how well this fit in with overall company plans. Such appeals to emotion with other elements of rational choice mixed in, show this view ripe for possible misuse. However, such a move seems destined to fail just as certainly as an approach which emphasizes rationality to the exclusion of emotion. If management wants to move organizations in the proper direction, it seems key that both knowledge and emotion have to be coupled. As Kotter and Cohen formulize their explanation workers have to be shown a "truth" which influences their feelings. Managers who want to succeed in the long-term must appeal both to their workers rational minds and to the emotional hearts......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Growth Of Global And Regional" (2010, January 10) Retrieved June 4, 2026, from
https://www.aceyourpaper.com/essays/growth-global-regional-15886

Latest MLA Format (8th edition)

Copy Reference
"Growth Of Global And Regional" 10 January 2010. Web.4 June. 2026. <
https://www.aceyourpaper.com/essays/growth-global-regional-15886>

Latest Chicago Format (16th edition)

Copy Reference
"Growth Of Global And Regional", 10 January 2010, Accessed.4 June. 2026,
https://www.aceyourpaper.com/essays/growth-global-regional-15886
   

Open, View, and/or
Download this Document
order custom essay example