Growth of Mass Media in Term Paper

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In the mass national media our contemporary gossip culture creates a sense of intimacy and knowledge about the rich and famous through television, if not personal interaction.

New York thus had a paradoxical culture of mass communication and segmentation, even before these descriptions became apt for the mass media of the world. According to Campbell, Martin, and Fabos (2007), the history of media can be traced through five main eras that of oral, written, print, electronic, and digital. The last three phases are significant because they have featured the development of mass communication: or delivering cultural messages to large and diverse audiences through media channels.

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New York, because of its small size and diversity had a mass media and a culture of diverse communication styles long before it became common all over the nation and the world. And ironically, because of the media segmentation allowed by the mass communication of the Internet, individuals who used to only access their news through mass channels, like the networks, now can enjoy the New York-style neighborhood segmentation of having an ethically specific source of news through the World Wide Web.

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