Growth Strategy at Professional Products Case Study

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The HR department can also help to build motivation programs that orient workers towards building a long-term future with the company. Such programs will illustrate to the employees that the company is committed to their long-term well-being. This commitment will again serve to ease anxiety. Such programs may also include training for front line managers, who will be required to implement the new motivation and rewards programs (Rashdan, 2005). Human resources can also provide counseling services to employees, although this may backfire if employees begin to think that there is good cause for implementing a counseling service. However, if framed correctly it could provide an avenue for employees to register their concerns with management.

The human resources department can also incorporate monetary considerations into the motivation and retention strategies.

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One of the reasons that employees experience anxiety with respect to offshoring is because is creates uncertainty about their income. As such, some financial motivators can prove powerful because they show that the company is still willing to spend money on its workforce. In addition, the human resources department can spearhead initiatives that show a strong commitment to the local region -- increased charitable work for example.

In the case of Professional Products, the company does not plan to lay off workers, so any fears that do arise are unfounded. Thus, the most important thing that human resources and the management team can do is to communicate with the employees the strategies that are being undertaken and the underlying rationale for those strategies.

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