Guess Jeans, Liz Claiborne Fragrances, Essay

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The photography here is also important, but it is not the dramatic intensity of Klein's ads, rather it is less dramatic, sexier, and younger, somehow. It is clear Obsession is geared to a "mature" audience, while Guess is geared to a younger, "in-crowd" audience. They are still concerned about sex, very clearly, but in a different, less mature variety.

The least favorite of the three was Liz Claiborne; her ads seem to be more geared to an older, more conservative crowd, even though the models are young. Comparing the two styles (Guess and Claiborne) is almost like night and day. Guess is clearly geared to young, hip, consumers, while Claiborne is more sedate. Hemlines on dresses are much lower in Claiborne's ads, the clothing is more conservative, and the perfumes are certainly not as suggestive as Obsession, or even Guess' ads. In addition, Claiborne's names are far less suggestive than Obsession, or Klein's other colognes.

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She uses names like "Sport," and "Mambo Mix," which are far less suggestive and far less appealing, frankly. She is selling to a more mature, female audience, and it shows clearly in the ads and in the products.

In conclusion, none of these products are essential for daily use or for happiness, and yet these ads do their job and make you desire them, even though you know you do not need them. They make you want to be like the "perfect" people in these ads, with perfect abs, long, glowing hair, and clearly, great sexual partners. The print ads are specifically effective, because they present a perfect picture of what everyone is supposed to want today, and make it very clear that you can have what you want if you only use their product. Very effective adverting, especially for non-essential items like colognes and designer….....

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