Harvey Mackay's Swim With the Term Paper

Open, View, and/or
Download this Document

Total Length: 620 words ( 2 double-spaced pages)

Total Sources: 1

Page 1 of 2



In Swim with the Sharks Mackay gives several different examples of success stories that are achieved with his "66." He has a customer, for example, who loves the Chicago Cubs baseball team. "That's usually good for at least half a dozen condolence messages a year," and company sales. Another tough sell turned out to be a wrestling fan. "Overnight, I became a wrestling fan," says MacKay. "I popped into her office, told her I had great contacts for ringside tickets to...Gorgeous George...It was a real struggle for her to accept. She wasn't na ve; she knew I was trying to capture her business." She accepted, but paid for the tickets and finally several years later he got the order and it was worth the wait (56).

It is just as important to use this approach with employees, says MacKay, whose business is always growing.

Stuck Writing Your "Harvey Mackay's Swim With The" Term Paper?

View All Our Example Harvey Mackay's Swim With the Term Paper

Have A Custom Example Essay Written

It is not necessary to be a tyrant to get people to work. Rather, it is necessary "to create the kind of environment that makes their people the most productive...you must understand them well enough to give them not what you want, but also what they need to make a maximum contribution" (130).

There is one other trait that is needed with this approach, stresses MacKay. That is, determination. That is what he showed by waiting for the above mentioned customer for six years and has demonstrated time after time with other customers and his employees. In short, he explains, determination, plus goal setting, plus concentration equals success. No one learns how to swim with the sharks in one jump in the ocean. It takes time, patience and fortitude. Then, one can safely and effectively take the plunge time and time again......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Harvey Mackay's Swim With The" (2007, June 23) Retrieved May 22, 2025, from
https://www.aceyourpaper.com/essays/harvey-mackay-swim-37022

Latest MLA Format (8th edition)

Copy Reference
"Harvey Mackay's Swim With The" 23 June 2007. Web.22 May. 2025. <
https://www.aceyourpaper.com/essays/harvey-mackay-swim-37022>

Latest Chicago Format (16th edition)

Copy Reference
"Harvey Mackay's Swim With The", 23 June 2007, Accessed.22 May. 2025,
https://www.aceyourpaper.com/essays/harvey-mackay-swim-37022
   

Open, View, and/or
Download this Document
order custom essay example