Hershey or Tootsie Roll in Research Paper

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Nature of the Data Set

The data set will be derived from a random sampling of people as they pass by on a busy street corner. The researcher will observe whether they are male of female. No other demographic data will be gathered. All of the respondents are potential customers, regardless of demographic data.

Analysis and Methodology

The researcher will stand on a busy street corner and approach passers by. The question, "Which do you prefer Hershey or Tootsie Roll?" will be asked. This will be followed by the question "Could you tell me why?" Their responses will be recorded on a data sheet by the researcher. Responses will be entirely voluntary.

This is a quantitative study. Data will be analyzed using descriptive statistical techniques. The hypothesis will be considered to hold true at a p value of .05. This technique will be used for the primary research question of which respondents prefer. The research question of "why" will be recorded in short phrases on the data sheet.

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The number of similar responses will be tallied and analyzed using frequency distribution.

Conclusions and Summary

The results of this study found that more people preferred Hershey's. Therefore, the hypothesis that respondents prefer Hershey's over Tootsie Roll holds true. However, results were surprising and found that the reason was not that Tootsie Roll sticks to the teeth. This response did come up in the survey, but an overwhelming number of respondents (37 out of 50) preferred Hershey's over Tootsie Roll because Hershey's could be used in a number of other applications such as coffee, cookies and s'mores.

This research study concludes that Hershey's is more popular than Tootsie Roll because of its versatility and ability to be used for things other than just eating. The study is important in the ability to assess the competitive landscape between Hershey's and Tootsie Roll. This research would suggest that Hershey's is clearly the leader and that for reasons that go beyond the immediate satisfaction, it will remain so in the.....

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Latest APA Format (6th edition)

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"Hershey Or Tootsie Roll In" (2010, October 14) Retrieved May 22, 2025, from
https://www.aceyourpaper.com/essays/hershey-tootsie-roll-7740

Latest MLA Format (8th edition)

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"Hershey Or Tootsie Roll In" 14 October 2010. Web.22 May. 2025. <
https://www.aceyourpaper.com/essays/hershey-tootsie-roll-7740>

Latest Chicago Format (16th edition)

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"Hershey Or Tootsie Roll In", 14 October 2010, Accessed.22 May. 2025,
https://www.aceyourpaper.com/essays/hershey-tootsie-roll-7740
   

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