Hewlett-Packard SWOT Analysis Hewlett-Packard Has Term Paper

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Their liquidity and lack of relative debt are major competitive strengths.

Excellent market position in imaging and printing - Having invented and holding many of the patents in both small format and large format printing technologies, HP is considered both the market and financial leader in both imaging and printing. The breadth of the imaging and printing product lines through the consumer and commercial or business sectors is considered one of the most recognized and respected in the world.

Highly respected brand with high brand equity - While the quantification of brand equity is an inexact science, many estimates but the value of the HP brand at nearly $21B in 2006, up from $18.6B in 2005. This is considered remarkable given the fact that the company spent $1.1B on advertising on 2006, the same amount in 2005 according to the company's 10K form filed with the Securities and Exchange Commission (SEC 2007).

Weaknesses

Conflicting internal controls - the pretexting scandal where HP authorized private security agencies to impersonate senior members of the management team to find out where information leaks were originating from the board has resulted in a Securities and Exchange Commission investigation. There have also been other instances where the company has backdated options and also appeared to be monitoring its detractors or critics and taking action to silence them through campaigns to discredit them. The lack of oversight and internal controls is a major weakness.

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Lack of professional services business unit - as the enterprise computing business continues to lack a professional services organization that can implement complex enterprise software solutions for corporate customers, HP is finding that this is a major competitive disadvantage vs. IBM and Dell, both of which have professional services organizations. Partnerships with Accenture and CapGemini have only been marginally successful for HP; there is much work to be done in this area for HP to be at competitive parity with IBM globally in this area.

R&D Spending continues to be flat - for a technology-driven company this is surprising as HP has long had a reputation for technological leadership. According to an analysis of the financial statements that HP has filed with the SEC (SEC 2007) HP spent $3.5B in R&D in their latest fiscal year, compared to $3.4B in 2005. The company spent $3.5B in 2004. This signals a flat level of R&D spending overall with this area of investment as a percentage of revenues declining over the last three years from 4.5% in 2004 and 4% in 2005 to 3.9% in 2006.

Opportunities

IT Initiatives within HP.....

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