Hospitality Industry Role of Hospitality Essay

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SaaS applications only require an Internet connection and browser to operate, hence their popularity in industries where customers are forcing change, as is evident in the hostility industry today (DiPietro, Wang, 2010). SaaS-based applications are created using Active Service Pages (ASP), AJAX (Asynchronous JavaScript and XML) or J2EE-based programming technologies, all of which are being continually optimized for performance over the Internet (Mathies, 2010). These programming technologies are also known for their agility, customization, and flexibility as well, making it possible for hospitality IT systems to be tailored to the specific needs of a given company. SaaS-based applications' performance, stability, security and customization all contribute to higher levels of system adoption within a hospitality business (DiPietro, Wang, 2010).

Conclusion

Customers' expectations for an exceptional experience every time they interact with a hospitality provider, in addition to the ubiquity and speed of the Internet, are changing the value chain of the hospitality industry.

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SaaS-based applications including the Amadeus Hotel Platform represent where the industry is going. Yet even this platform will need to quickly change over time to stay in step with customer expectations and create more flexibility and agility in streamlining guest-facing processes (Mathies, 2010). In conjunction with these developments, the need for having hospitality management systems more integrated to legacy data has emerged as a major priority. Customers expect every interaction with a hospitality provider to be one where their entire history is known. Only through the use of integration links including the industry standard Open Travel Alliance (OTA) data definition and the broadly accepted XML integration technologies can hospitality information systems stay competitive in an industry where technology is driving major change......

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