Hotel Industry in Ireland Introduction- Assessment

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As the urban areas grow, though, Ireland faces similar issues to all other major cities -- increased pollution, trash, and use of natural resources. The environment has a critical impact on tourism.

Sometimes large and cumbersome bureaucracy and fee structure makes competition difficult; European standards have helped, but streamlining remains a real need

(Bartlett 2010, McWilliams 2008)

SWOT Analysis -- Hotel Industry in Ireland

Strengths

Weaknesses

Opportunities

Threats

Industry as a whole slowly on the upswing.

Large bureaucracy and hotel tax.

Partnerships with other companies and government for sustainability

Sliding global economy; unable to compete.

Pristine environment, safe, secure, and popular with tourists.

Environment requires constant vigilance and protection

Increase $$ for eco-tourism, greater partnership with academic institutions.

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Drop off of tourists for hotels as tourists move towards short-term rentals and guesthouses

Poised for growth.

Capitalization low in some areas to weather economic hardships

Mergers, acquisitions, packages for specific tourist genres.

Variable tourist dollars.

Ease of access to major hubs, transportation, and tourist areas.

Large hotels are in major cities; trend is towards a more natural vacation or Holiday.

Look at overall global plan and place Ireland where strategic.

Condition of the Euro -- and ties to Europe (both positive and negative)

Adequate (or above) workforce.

Minimum wage inadequate to keep top-notch employees.

Research shows quality of service is a strong driving force for Irish tourism.

Unable to keep workforce due to inadequate wages......

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