In-House Representation Business Proposal

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Fever Stimulation Beverage:

Promoting myself as an in-house representative

Product differentiation is essential in the beverage market. With so many 'energy beverages' being advertised today it is easy for even a unique product to get lost in the sea of Red Bull and Rock Star clones. Fever Stimulation Beverage clearly offers something different to the consumer: energy for pleasure rather than for athletics and work. It is not an energy drink -- instead it stimulates libido, sexual performance, and the enjoyment the consumer feels when engaging in leisure-time activity. It occupies a unique place in the 'smart' beverage market. It is an enhancement beverage; it is not an energy beverage that makes the consumer's level of energy crash and burn. It is not designed to help the consumer cram for a test or get through an all-nighter at work for the pleasure of a teacher or employer. Instead, it is designed to enhance the nighttime activities of the drinker, in clubs or elsewhere.

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This must be communicated through an integrated marketing effort. Every aspect of the company's advertising, marketing and promotional activities should be to promote Fever Stimulation Beverage in a consistent fashion. Representing Fever Stimulation Beverage at events that showcase beverages sold in the nightclub industry; establishing product promotional ties with radio stations, nightclubs, and other sponsored partnerships; and working with stores that cater to young club-goers to gain shelf space is essential to securing a first-mover advantage when marketing this up-and-coming, new type of drink.

As an in-house representative, I can give a face to the Fever Stimulation Beverage brand, and can help create a consistent image and marketing campaign. Because of my background in athletics, I have connections that will enable me to network with representatives of natural health food products….....

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