Ideas Are Free Term Paper

Total Length: 318 words ( 1 double-spaced pages)

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In the increasingly competitive global economy of today, organizations are struggling to find significant competitive advantages that will enable them to offer the customer far higher value, through either a superior product or lower prices. In fact, it is widely known that businesses in most industries are currently being compelled to try and achieve both in the race to attract new customers while retaining old ones. The situation is made further problematic by the need to reduce operational costs in order to stay profitable: "...
and before we are finished, we have to start looking for the next big cost-cutting idea. " (Robinson & Schroeder, p. 13) In their quest to seek solutions, most organizations either look to their managers or to outside consultants for "big ideas" that will enable them to build long-term sustainable advantages, losing sight of the fact that historically "big ideas" have always been few and far between.

Instead, if a company focused….....

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