Image-Making -- Mcdonald's Ads Why Essay

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We see therefore that sensations and sensibilities work hand-in-hand as thought processes work together with the affective domain like partners in a dance. A balance or equilibrium is attained where the heart and mind intersect, where beneficial decisions are made, such as whether to satisfy a hunger that is necessary for living, or just a craving that can make one obese.

The sense of hunger like any living sensation is a biological calling for survival. When one needs to energize, one has to fuel up with some supply of calories and for living things, it is called food. Here we see that what captures the senses, whether they are grounded on necessity or excess, is the first encompassing attracting element of any advertising campaign.

Until now McDonalds advertisements evoke the sense of fulfilling one's basic needs such as food that can be conveniently accessed and attained with ease because of a simple setting where belonging and camaraderie are associated with the products as well. Like what fills the appetite of one can satisfy as well many's.

We see here that the concept basis of an advertisement campaign is the springboard where advertisement campaigns take off from. Hence, the concept basis of an advertisement campaign determines how far the advertisement campaign reaches its goal of making the product(s) prevail in the market, as far as the advertisement campaign runs, changes and evolves over time.

The same quality trait of showing how to acquire necessities with pleasure in simple and basic ways without losing on creativity and imagination, as concept basis, have been auspiciously utilized in the advertisement campaigns of McDonalds.

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Somehow we see clearly, that in the successful advertising campaigns of McDonald's, like in the other memorable advertising campaigns, noteworthy marks were made over the years. And these were achieved by basing advertising campaigns' conceptualization from simple basic needs, associations and activities in life, that touch the senses and sensibilities of the target markets, to make them move to support avidly the products being advertised.

We have thus have identified that to capture the target markets, a concept basis that touches the senses and values of the target markets and thereby they can identify with, contribute to an advertisement campaign's lasting effectiveness that leaves memorable imprints that last a lifetime and maybe even beyond.

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