IMC in Modern Business Essay

Total Length: 2429 words ( 8 double-spaced pages)

Total Sources: 5

Page 1 of 8

Integrated Marketing Communications

The way people are viewing, comparing and even purchasing insurance is changing. More and more customers are using the internet to compare and buy insurance. Westfield Insurance and its agents and agencies need to understand this trend this can open up a whole new group of potential customers especially the young generation.

For this purpose, Westfield and its agencies need to adapt their marketing and communication channels to target this new market. For this purpose integrated marketing communication is necessary to build and establish the company brand on the internet.

Stuck Writing Your "IMC in Modern Business" Essay?

Since the potential customer uses the internet extensively, it is best suited for the company to create IMC in such a manner that they have presence on the internet. In this way the company and the agents would be able to tap in new customers and use the internet -- especially the social media for marketing purposes effectively.

Contents

Introduction

IMC Objective

Market analysis 6

SWOT Analysis 8

Market Segmentation 9

Customer Profile 10

Conclusion 11.....

Show More ⇣

Latest APA Format (6th edition)

Copy Reference

"IMC In Modern Business" (2015, December 12) Retrieved May 6, 2025, from
https://www.aceyourpaper.com/essays/imc-modern-business-2159444

Latest MLA Format (8th edition)

Copy Reference

"IMC In Modern Business" 12 December 2015. Web.6 May. 2025. <
https://www.aceyourpaper.com/essays/imc-modern-business-2159444>

Latest Chicago Format (16th edition)

Copy Reference

"IMC In Modern Business", 12 December 2015, Accessed.6 May. 2025,
https://www.aceyourpaper.com/essays/imc-modern-business-2159444

IMC in Modern Business Essay

Cite This Resource:

Latest APA Format (6th edition)

Latest MLA Format (8th edition)

Latest Chicago Format (16th edition)

Essay Tutorials

Student Questions

Presentations