IMC Strategy Integrated Marketing Communication and Customer Essay

Open, View, and/or
Download this Document

Total Length: 561 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2

IMC Strategy

Integrated Marketing Communication and Customer Satisfaction Strategy

The ability to set and exceed customer expectations on a consistent basis is critical to creating a profitable business. The defining of an effective Integrated Marketing Communication (IMC) platform and series of strategies has a direct impact on the expectations set with prospects and customers both. The ability to measure expectations and their relationship to customer satisfactions can provide insights into how best to communicate marketing messages with clarity and conviction (Anantachart, 2004). The intent of this analysis is to explain how a company's IMC strategies drive advertising to align with marketing goals, also explaining how effective of advertising is also measured. As IMC-based strategies also have promotional strategies, that area is also briefly disused. All of these factors contribute to the expectations created with prospects and customers, with IMC being the foundation that unifies potentially diverse marketing strategies (Robinson, 1997).

Stuck Writing Your "IMC Strategy Integrated Marketing Communication and Customer" Essay?

View All Our Example IMC Strategy Integrated Marketing Communication and Customer Essay

Have A Custom Example Essay Written

Inevitably there are differences between customer expectations and experiences, even in the most well-executed marketing campaigns (Holm, 2006). Closing these gaps through more effective personalized service and support programs incouding service recovery is an era of best practices gaining momentum in industrial and services industries (Jenkinson, Matthews, 2007).

How IMC Strategies Define Customer Satisfaction Best practices in the use of IMC strategies center on accelerating the accomplishment of marketing objectives by coordinating all aspects of marketing strategies company-wide. Many companies today rely primarily on IMC-based strategies as the foundation of their go-to-market strategies in new and existing markets (Anantachart, 2004). Given the highly coordinated nature of IMC strategies they are also used extensively for new product introductions and launches (Chen, 2011). Measuring market effectiveness is also based on a solid….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"IMC Strategy Integrated Marketing Communication And Customer" (2012, February 26) Retrieved May 1, 2024, from
https://www.aceyourpaper.com/essays/imc-strategy-integrated-marketing-communication-78222

Latest MLA Format (8th edition)

Copy Reference
"IMC Strategy Integrated Marketing Communication And Customer" 26 February 2012. Web.1 May. 2024. <
https://www.aceyourpaper.com/essays/imc-strategy-integrated-marketing-communication-78222>

Latest Chicago Format (16th edition)

Copy Reference
"IMC Strategy Integrated Marketing Communication And Customer", 26 February 2012, Accessed.1 May. 2024,
https://www.aceyourpaper.com/essays/imc-strategy-integrated-marketing-communication-78222
   

Open, View, and/or
Download this Document
order custom essay example