Immutable Laws of Marketing in Research Paper

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Overall, the need for perspective and a long-term orientation is also critical to allow for marketing strategies to achieve their intended objectives.

Summary

After reading this book I'd like to be more attuned to perceptions of potential prospects of companies I have considered starting. Too easily, one can get enamored with products or service ideas, yet the most critical need is to focus on the perceptions of those prospects that are critical to the growth of a company. I think this book changed my perspective of marketing completely, making the traditional view seem more static and inflexible, unable to transform strategies based on the perceptions, unmet needs, and preferences of prospects and customers. The urgency of staying focused first on perceptions and not drifting into product line extensions over the life of a product as also a critical lesson learned for me. I liked the book for all these factors, but mostly for the pragmatic writing tone and examples that were concrete, immediately understandable and through-provoking.

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The best measure of a book is that it leaves you with a completely revised perspective, and this book certainly accomplished that. Having an appreciation of how marketing is more about perceptions and less about the tradition components of product, pricing, promotion and place or distribution was refreshing. I could see how many would consider this book to be a manifesto for change in how they approach marketing overall......

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"Immutable Laws Of Marketing In" (2008, September 16) Retrieved May 13, 2025, from
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https://www.aceyourpaper.com/essays/immutable-laws-marketing-28103
   

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