The Importance of Culture at Work Essay

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Building a culture-based company is important for success because culture is a factor in what drives workers to be committed to a goal and to strive to meet objectives. A positive workplace culture will serve to motivate and guide employees, while a negative workplace culture will distract and deter them from advancing. Building a culture-based company thus entails identifying positive attributes and values to promote within the workplace so as to provide workers with the core motivators they need to stay ahead and progressive.

It is also about filling an organization with the "cream-of-the-crop" as Bill Taylor at GameChanger Blog notes is the case with Zappos, which actually pays employees to quit (Harvard Business Review, 2008). The idea is that after hiring new workers and initiating them into the workplace culture that the organization wishes to develop, new hires have an idea of what is expected of them and what they need to do in order to succeed in the company and make the company grow. By giving new hires pay for their initiation and a $1,000 bonus should they choose to "opt out" and quit there on the spot, the company rewards those who admit right up front that they are not a good fit for the company (instead of going on with the training even though they do not feel comfortable there). The bonus essentially acts as a filter that keeps unmotivated or poorly fitting employees from taking up positions in the company.

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It is not a reproach against those who opt out and take the bonus, it is just a sign that not everyone is a good match with every company -- and for a company to build a strong culture, it has to be aware of what type of worker it wants to have and how it wants to be sure to grow that worker base. Targeting specific types of individuals is a key factor in building a positive workplace culture in which all employees are driven and part of a single workplace spirit that pushes and pulls workers to a company's a goal.

Tony Hsieh, CEO of Zappos, builds on this concept by stating that "for us, our number one priority is company culture" (100 Interviews, 2009). In other words, "if you get the culture right," everything else follows (100 Interviews, 2009). For Hsieh, the goal of Zappos is to provide great customer service -- and building a brand name for itself is part of the process of being a great provider of customer service (the better one's reputation, the greater its ability to attract the right kind of talent and secure an even better position in the market). To do that, the company focuses on building a culture-based company that looks at how it can improve the lives of its employees, make them happy, and make them want to be….....

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