Incandescent Light Bulb in Order Essay

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Success, according to Rogers, will depend on its complexity or simplicity and on its trialability, namely on how easily the innovation may be experimented with as it is being adopted and on how easy it is for the user to use and adopt. If it is too intimidating and too unfamiliar, the innovation may not catch on as expected.

3. Apple Inc. kicks off 2008 with bold new innovations

In 2007, Apple achieved a smashing year with its barrage of innovations to the extent that it was named one of the top 20 innovators of the Innovation Index. Amongst other products, it produced the MacTops laptop, the iPod touch, and video-playing iPod nano digital media player. It did so by focusing on its consumers - teenagers and young adults -and appreciating their needs whilst maintaining its reputation of energetic, unbridled innovator. Here we see various lessons that include "Relative Advantage" (Rogers, 1962): Apple's continuous attempts to improve their innovations.

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We also see the need for energy, open-mindedness, keeping in touch with the market's needs, and flexibility (amongst other important characteristics of innovators).

5. iPod- Apple's best innovation

Apple remains one of the world's 50 most innovative companies (according to Businessweek, 2007) due to a variety of factors that include their energy, flexibility, focus on customers, foresightedness, and ability to reinvent.

Analysis of their iPod provides another hint into reason for their success. Their iPod, introduced in 2001, is easy-to-use, simple in design, has superb performance and is "cool, hip, polished, and different." With all these characteristics, iPod and Apple have become a huge success indicating another of Roger's lessons namely that Simplicity is an essential joy for the success of innovations. An innovation that is simple to use as well as elevating to the person's esteem / status will be quickly and popularly embraced......

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