Increasing Sales of Vet Life Apparel Marketing Plan

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Marketing and Increasing Profits / Marketing Plan: Vet Life Apparel

Strength

Weakness

Opportunities

Threats

Trends

Customer Service

The Price

Promotion

Sales and Profits

Competition

Direct Competition

Indirect Competition

Vet Life Apparel

Vet Life Apparel, based in the Wilmington NC is owned and run by two Marine veterans Corey and Kevin, who after completing their active duty service and having participated in a number of combats decided to venture into the private sector. Vet Life is creative and full of purpose. This is why it will always give you something to wear and give the veterans community something to be proud of. Vet-Life raises awareness about PTSD, helps the homeless veterans get off the street, and helps the disabled have access to living conditions through nonprofit charities (Vet Life 2016).

The objective of this report is to discuss a marketing plan that can help the company increase its overall sales.

1.Mission

To manufacture more than patriotic apparel, i.e. giving back to those who give more (Vet Life 2016)

2. Product/Service offering

Vet Life is a company that specializes in making patriotic t-shirts, head wear, gear accessories. The company is not just focusing at the military veterans but also honoring both Patriots and Responder. It pays tribute to warriors who have been in military service at any time. Vet Life goes beyond the clothing line and typical apparel (Vet Life, 2016)

3. Positioning

Vet Life also honors first responders and patriots. It is different from other brands since it pays tribute to warriors who have rigorously defended the nation. It helps to raise awareness about PTSD, get vets off the street, and at the same time enables them to improve their living conditions.

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Anyone who buys an item from Vet --life, should know that he is not doing something only for themselves but also for their veteran colleagues (Vet Life, 2016).

4. SWOT Summary

Strength

Fashionable and creative (Vet Life, 2016)

Has a purpose hence builds emotional attachment (Vet Life, 2016)

Presented as a company through which customers get a chance to help veterans (Vet Life, 2016)

Supports charities such as Live to tell, Student Veteran and support homeless (Vet Life,2016)

The goods are very reasonably-priced

Weakness

It has a limited penetration in India as well as the other global market compared to other leading brands (MBASKool, 2015)

Brand visibility is limited compared to competitors (MBASKool, 2015)

Opportunities

Increased retail space that has a huge growth potential (MBASKool 2015)

Can use corporate tie-ups to target new business hubs (MBASKool 2015)

The market is largely unsaturated (MBASKool 2015)

Tapping into the new and emerging avenues such as online retailing

Threats

There are new entrants and foreign players through strategic alliance and test marketing (MBASKool, 2015)

The government tax policies are increasing the cost of production and the cost of the units (MBASKool, 2015)

High bargaining power lowers the price of the products

Currency fluctuations can impact on its export division (MBASKool 2015)

Trends

The digital marketing entices clients to play a leading role today. The Company target customers outreach as its shoppers, hence increasing personalized offers. This can increase the volume of customer's data and ability to deliver on the targeted outreach. For instance, there is a shift from using general email to using emails that targets a particular clientele, and which results in an increase in the.....

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