Information Technology -- Website Strategy Essay

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Translating complex functions into computer code is well outside of the capabilities of non-professionals.

Conversely, organizations whose websites do little besides help establish a searchable web presence to direct prospective customers to brick-and-mortar establishments, or whose websites need to support only a small variety of relatively simple, one-dimensional orders (such as quantity and color preferences of a small number of products) may very well be able to minimize the cost of web creation. Generally, they may still require information technology (IT) professionals to help them launch the website and create its most essential features. However, unlike business organizations that require highly sophisticated websites capable of supporting a large number and variety of complex functions, they may be able to purchase web creation services in an ad-hoc manner. For example, the organization may be capable of providing the artwork and logos in a form that only requires that they be translated into an online medium as opposed to designed from scratch.

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Likewise, they may be able to rely on in-house resources to draft all of the website copy instead of paying high fees for web design writers to create the informational content of the website.

Ultimately, the decision will, in most cases, not be as much a matter of an all-or-none decision to rely entirely on in-house resources or on outsource professionals. In most cases, the organization will be able to assign certain responsibilities to in-house personnel (such as graphic design or writing) and other responsibilities to dedicated IT professionals, such as necessary coding and other initial star-up functions that require professional IT expertise.

Reference

George, J.M. And Jones, G.R. (2008). Understanding and Managing Organizational

Behavior. Upper Saddle River, NJ: Prentice Hall......

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