Innovation in the Agricultural Industry Essay

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Business Strategy for Lakeland Harvests, an Underwater Farming Venture in the U.S.1. IntroductionOne area of innovation in agriculture that is still very new is underwater farming. Lakeland Harvests is positioned to benefit from this innovation by introducing freshwater underwater farming to the U.S. This report explains the business strategy of this enterprise.2. Entrepreneurial Strategy and GoalsLakeland Harvests is a business—as well as a vision for the future of agriculture. Our primary aim is growth, with a focus on pioneering freshwater underwater farming in the U.S. Over the next five years, we have set ambitious yet achievable goals. We plan to establish underwater farms in five major freshwater lakes across the country. Our objective is to achieve a consistent annual growth rate of 25%. We believe in the power of community and aim to collaborate with local stakeholders to ensure our farming practices are sustainable and beneficial for all. Furthermore, we see ourselves as educators, aiming to inform the public about the benefits and potential of this innovative farming method. Lastly, we aim to secure partnerships with top-tier restaurants and organic food suppliers, ensuring our premium crops reach the tables of discerning consumers.3. Business StrategyThe strategy of Lakeland Harvests is differentiation. We are introducing the U.S. market to a novel, sustainable method of farming. The approach is based on harnessing the untapped potential of freshwater lakes, and in that way we will produce crops of the highest quality while promoting environmental conservation.

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This unique approach sets us apart from traditional agricultural practices and also positions us as leaders in sustainable farming.4. Mission and VisionOur mission is clear: to revolutionize…

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…will be used so that our produce reaches the right markets.9. Driving Future OpportunitiesSeveral external factors can drive future opportunities for Lakeland Harvests. Climate change, with its impact on traditional farming, makes alternative methods like ours more appealing. Consumer trends show a growing demand for organic and sustainably grown produce. Technological advancements can lead to better farming equipment and techniques. Lastly, engaging local communities can lead to optimized farming practices and mutual growth.10. ConclusionLakeland Harvests stands to benefit from this agricultural innovation in the U.S. With a clear roadmap, strong values, and a vision for the future, this company is geared to make a lasting impact in the industry. It stands out from other agricultural enterprises by harnessing the uniqueness of underwater farming and creating a collaborative experience between local communities and the organization for optimal….....

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