Innovation, Design, Creativity Strategy Organizations: Kudler There Essay

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innovation, design, creativity strategy organizations: Kudler

There are several key components to effective business and marketing strategy. Some of the most eminent of these are the prudent usage of creativity, innovation, as well as an appropriate design that customers and potential partners can relate to. An analysis of the strategy of two companies in particular, Kudler Fine Foods and Riordan Industries, readily confirms these facts, and serves as a model for other organizations to pattern themselves after.

There is an innate simplicity in the strategy employed by Kudler Fine Foods, which was the creation of Kathy Kudler in the final years of the 20th century. The food retailer still relies on the marketing image of its founder simply trying to merge two exceedingly pragmatic ideas into one innovative one -- that in which it could "create one store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want" (No author, 2013). The concept is basic, yet there is no denying the novelty of aggregating to essential elements of gourmet cooking: fresh ingredients with a myriad selection of tools with which to prepare them. This innovative approach considers the customer's needs first, and has allowed the retailer to open three locations, and possibly more as of the time of this writing.

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Catering (quite literally, in some cases) to both of these needs of the customer is an integral part of fostering creativity with which to produce business. Moreover, the company augmented the creative approach of its innovative method of serving customers by backing it with solid customer service. Not only can customers procure a wide selection of culinary delights spanning from produce, seafood and meat, dairy and cheese and baked delights, but they can also enjoy these goods delivered to their home. In addition to the innovative approach of retailing both ingredients and preparation tools, part of the appeal of and one of the focal points of this organization is the creativity of its products. For instance, some of its ham is downright exotic and features pigs imported from Italy that have been fed acorns to significantly enhance its effect on the palate (No author, 2013). Such delicatessens are not only rare, but fairly creative within the culinary world -- which is a powerful component of the business and marketing strategy of Kudler Fine Foods.

It would be difficult to attain the sort of pecuniary prowess that San Jose, California's Riordan Industries -- which owns Riordan Manufacturing, has without excelling in areas of design, innovation, and creativity. The….....

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