Legalshield Pre-paid Legal Services Essay
us, 2015). Founded in 1969 by Harland Stonecipher, this company has grown to become an industry leader in the pre-paid legal insurance industry today. To determine how this company achieved this level of success and the competitive environment in which it competes, this paper reviews the relevant literature to provide an overview of LegalShield using Porter’s five forces framework, followed by a recommendation based on this analysis. Overview of Pre-Paid Legal Services, Inc. Following a motor vehicle collision that hospitalized him in 1969, Harland Stonecipher became acutely aware of the need for improved access to the legal system for ordinary individuals. According to LegalShield’s Web site, “After depleting his life savings… Continue Reading...