Globalisation and Business Cultures and Practices
the most seminal and cited theory on cultural differences. The theory has substantially influenced scholarly work on national cultures and provided valuable guidelines for international business management. Multinational organisations have been able to operate more effectively in foreign countries by adapting their management practices to local cultures. In fact, without proper acknowledgement of cultural differences between countries, an organisation may not succeed in its international operations (Cojocaru, 2011). Instances of organisations experiencing remarkable difficulties or even closing down in foreign countries due to cultural difficulties are not uncommon. Often, organisations that succeed in the increasingly globalised environment are those that design their management practices in recognition of the underlying national culture (Luthans and Doh,… Continue Reading...
