International Business When Walmart Conducts Term Paper

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3. Describe some factors you would consider when selecting a strategic alliance partner. Explain what you would do to insure the success of such a partnership.

Starting with financial viability and moving into the specific areas of expertise in a given market, potential strategic alliance partners need to be evaluate on their ability to continually innovate as well (Jamali, Yianni, Abdallah, 383, 384). In addition, their role in the overall market of the region or nation of interest, reputation, customer service record, level of influence with the government, and potential to open entirely new markets also must be considered. Previous experiences with managing international relationships, roles of their senior management team earlier in their careers in managing global alliances, and track record with equity and non-equity forms of expansion all need to be considered

(Hipkin, Naude, 63, 64). The extent of success or failure specific alliance partners have had in creating their own alliances globally also needs to be considered from the standpoint of their process and integration expertise.

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This will show how adept and agile their internal processes are for responding to specific needs of global partners from a system integration and process workflow standpoint (Lin, Tao, 65). All of these elements taken together will illustrate the extent of potential success with a strategic alliance partner.

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