International Given That the United Case Study

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This has weakened their global position over the long-term. The reason why, is because they were focused on select demographics of the population instead of which regions can provide the largest amounts of growth. However, the major marketing initiatives in the Western hemisphere have helped the firm to show future potential. This had caused the company to be sold from one organization to next, who think that they will be able to make it successful. ("Country and Evaluation")

Evaluate Burger King's strategy of using Brazilian experience to guide its entry into Russia.

The strategy that Burger King is using in Brazil allowed them to take into account factors that could increase the possible risks they are facing in a location. These include: developing infrastructure, establishing a good management team, focusing on major cities, establishing local offices and supporting continuous development.

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These elements are important, because they are providing the company with a workable solution that can be used when going into Russia. As, they have created an approach that will work in nations that are different from America and can take certain factors into account to increase their chances of success. Once this occurs, is when the company will avoid the mistakes that they have made in the past and with other competitors when entering these markets. This is the point that can be able to create a one of a kind brand image that will stand out in the minds of consumers. ("Country and Evaluation").....

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