Internet Gambling Consumers Industry and Regulation Dissertation

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Total Length: 9110 words ( 30 double-spaced pages)

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Internet Gambling: Consumers, Industry, And Regulation

Business Management

Final Year Project

Online gambling is a large and growing industry. Estimates from an industry consulting group indicate that as many as 2,000 firms worldwide are involved in offering a number of different types of online gambling, resulting in an estimated $25.4 billion in winnings and as much as twenty times that in revenue. Why is online gambling so popular, and what does this imply for society? This research was aimed at exploring the scope of internet gambling industry, the methods of internet gambling, as well as current state of regulation towards gambling industry. The author then considered implications for the industry as a whole. Findings of the research indicate that there are a wide range of people involved in online gambling, and that online gambling's ease of access plays a significant role in the industry. This is a significant problem because this allows for easier access for problem and potential gamblers, who are at significant risk from online gambling and who make up a large portion of its customers. The online gambling industry is structured primarily as small firms, and is spread thinly around the world. Regulatory approaches vary widely, ranging from attempts at prohibition in the United States to legalization and regulation in the European Union.

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Another factor in the industry's impact is the ongoing conflict between online gambling and traditional forms of gambling such as land-based casinos, which has resulted in significant industry pressure group focus on the online gambling industry. In the end, prohibition approaches tend not to be highly effective due to the structure of the Internet, allowing growth of the industry despite attempts to regulate This indicates that online gambling is likely to continue to be problematic in terms of increasing access to gambling for problem gamblers, but that there is no clear way to regulate this problem and thus the industry is likely to continue to grow in popularity.

Table of Contents

Abstract 2

Chapter- I Introduction 5

Background 5

Problem Statement 6

Purpose of the Study 7

Chapter-II Current Status of Online Gambling Industry 8

History 8

Industry Structure 8

Competition and Strategy 10

Marketing in the Online Gambling Industry 14

Intra-Industry Conflict and Its Effects 16

Chapter-III-Why Online Gambling is becoming Popular 17

Reasons People Gamble Online 17

Why Online Gambling is appealing to consumers? 19

How Individuals gamble online? 21

Chapter-IV Impacts of Gambling Popularity & Regulatory Approaches 23

Effects of Online Gambling on the Individual 23

Regulation of Online Gambling 24

Why Regulate? 25

Prohibition 26

The Regulatory.....

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