a clear and present need of consumers all over the world. Introducing a new product to the world is even more exciting, especially if that product has done well with test markets. Introducing a new product to existing and new markets requires strategy and motivation in order to get the product into the hands of the people who are going to use it, love it and tell their friends. The key to doing this successfully is to truly understand your product and to promote it to the target markets using proven strategies for both sales and marketing.
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be quite difficult for technology firms to thrive in the long run. Nevertheless, introducing a new product presents a significant moment for an organization as shifts in strategy, organizational structure, business units, and processes are often involved (Hill & Jones, 2012). Accordingly, the process must be carefully managed to ensure the desired outcomes are achieved, especially in terms of stakeholder involvement and communication (Thompson & Martin, 2010). These two aspects will be particularly important as Tex Technologies Limited (Tex) introduces a new product in the increasingly promising consumer drones market. This paper provides a plan for the introduction of the new product, specifically… Continue Reading...
