Ipt Launch Ipt Marketing and Research Proposal

Open, View, and/or
Download this Document

Total Length: 635 words ( 2 double-spaced pages)

Total Sources: 4

Page 1 of 2



Marketing Intelligence

As market research will be relied on to define which specific regions of the country to expand into and the most profitable potential product mix given that expansion plan, IPT will find that marketing is as much about measuring results and using marketing intelligence (Lee, Trim, 2006) as it is about pricing and promotion. For IPT to be successful in the long-term it is critical that the company culture also embrace the use of marketing intelligence to make location decisions, product sourcing and product mix optimization decisions (Barlow, Siddiqui, Mannion, 2004) and also define a pro-forma Profit & Loss Statement of the proposed expansion strategies with varying product mixes included.

Stuck Writing Your "Ipt Launch Ipt Marketing And" Research Proposal?

View All Our Example Ipt Launch Ipt Marketing and Research Proposal

Have A Custom Example Essay Written



Summary

In conclusion marketing is a highly integrative series of practices, techniques and strategies that are meant to make the entire company customer-centric and focused on how to consistently deliver exceptional customer experiences. Marketing has also become increasingly integrated to Finance as well. The bottom line is that for IPT to grow profitability it needs to get a strong foundation of being centered on customer-centric strategies marketing can provide......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Ipt Launch Ipt Marketing And" (2009, January 19) Retrieved May 18, 2024, from
https://www.aceyourpaper.com/essays/ipt-launch-ipt-marketing-25391

Latest MLA Format (8th edition)

Copy Reference
"Ipt Launch Ipt Marketing And" 19 January 2009. Web.18 May. 2024. <
https://www.aceyourpaper.com/essays/ipt-launch-ipt-marketing-25391>

Latest Chicago Format (16th edition)

Copy Reference
"Ipt Launch Ipt Marketing And", 19 January 2009, Accessed.18 May. 2024,
https://www.aceyourpaper.com/essays/ipt-launch-ipt-marketing-25391
   

Open, View, and/or
Download this Document
order custom essay example