Italy the Reign Ends Term Paper

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Benetton

The April 12 issue of Newsweek International published an article on the Benetton family, Italians who parlayed one sibling's skill with knitting needles into a world-recognized company. The company has had a recent past full of financial turmoil, and this article tells some of how they have dealt with it.

The company Benetton began when Luciano Benetton received many compliments on a sweater his sister had knitted for him. In a rags-to-riches story worthy of repeating, he sold his accordion to buy his sister a knitting machine so she could produce sweaters faster, and he sold them for her.

Benetton took some steps other small businesses might not have thought necessary.

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He traveled to Scotland to learn about sweater-making from people who had done it for a very long time.

One of the pertinent things students of international business might notice is that the Benettons seem to not care about market share values. They said their….....

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"Italy The Reign Ends" (2004, April 12) Retrieved May 22, 2025, from
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"Italy The Reign Ends" 12 April 2004. Web.22 May. 2025. <
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"Italy The Reign Ends", 12 April 2004, Accessed.22 May. 2025,
https://www.aceyourpaper.com/essays/italy-reign-ends-169699
   

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